Timing is everything in public relations and many startups stumble when deciding when to initiate their PR campaign in order to effectively secure publicity and media exposure for their new products or services. RPR Public Relations, Inc. offers five tips to help small businesses and entrepreneurs planning their first PR campaign.
The way Adam Griffin, CEO of Bodeefit, sees it, startups have a few avenues for growth. There’s venture capital, there’s bootstrapping it yourself and there’s growing without paying for it. And by not paying he means inbound selling and what he calls programmatic selling. Griffin spoke with the seven Straight Shot accelerator teams last week on the topic.
A company being launched Monday out of a Harvard University research institute will transform slivers of silicon into testing devices that simulate human organs to help speed the development of new drugs.